Privacy Policy

1. Who We Are and What This Policy Covers

Road To Rule, LLC, a Texas limited liability company (“Road To Rule,” “we,” “us,” or “our”), operates roadtorule.com and provides business consulting and managed AI services.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information in connection with:

• The roadtorule.com company website.
• Contact forms, appointment scheduling, newsletters, and company communications.
• Online and in-person business consulting.
• Our AI-service client relationships, associated client accounts, service notifications, and payments.
• Inquiries received through our company website and routed to a separately operated product’s customer-support team.

“Personal information” means information that identifies, relates to, or can reasonably be linked to an individual, subject to applicable law.

Separate Product Policies

Auroracore, TradesmenAi Pro, Bizometry, and other separately operated products have their own privacy policies and support channels. This Policy does not replace those product-specific policies.

If you send a product-related inquiry through the Road To Rule website, this Policy applies to our receipt and routing of that inquiry. The relevant product’s privacy policy applies to its subsequent handling of the inquiry and your use of that product.

Road To Rule directly handles customer-support inquiries concerning its AI services. Other product inquiries are forwarded to the appropriate product-support team.

Information Processed for Business Clients

When we process personal information solely on a business client’s behalf to provide an AI or automation service, we do so according to the applicable client agreement, documented instructions, and law. The client is responsible for its own privacy notices and decisions about the information it directs us to process.

If your information was provided to us by one of our business clients, you may contact that business directly to exercise your rights. If you contact us, we will assist or refer your request as appropriate to our role and applicable law.

Certain features described in this Policy apply only when available and used. Describing a feature does not mean that it is available to every visitor or client.

2. Information We Collect

A. Information You Provide

Depending on how you interact with us, we collect:

Please provide only information reasonably necessary for your inquiry or service. Do not include passwords, full payment-card numbers, government identification numbers, patient information, student records, or other sensitive information in ordinary contact forms or support chats.

B. Information Collected Automatically

We and the providers supporting our website may collect:

• IP address and approximate location inferred from it.
• Browser type, operating system, device information, and online identifiers.
• Pages viewed, referring pages, interactions, and timestamps.
• Cookie identifiers, advertising identifiers, and advertising or conversion events.
• Technical, access, authentication, error, and security records.

We use cookies, pixels, tags, and similar technologies as described in Section 5.

We do not use website session-recording or session-replay tools.

C. Information from Providers and Business Interactions

We receive information from providers that facilitate scheduling, payments, support, communications, analytics, and advertising. This may include booking confirmations, payment status, support messages, campaign measurements, and information necessary to maintain our services.

We may also receive business contact information directly through consultations, professional correspondence, and other interactions with you or your organization.

We do not operate a reciprocal lead-exchange program or disclose contact lists to referral partners for their independent marketing.

3. How We Use Information

We use personal information to:

• Respond to inquiries and provide customer support.
• Schedule appointments and communicate about consultations.
• Provide, administer, maintain, and troubleshoot consulting and AI services.
• Create and manage client accounts.
• Process payments and maintain billing and accounting records.
• Send service notifications, including automation-error and workflow-failure alerts.
• Send newsletters and promotional emails, subject to applicable law and your choices.
• Forward product-related inquiries to the appropriate product-support team.
• Understand website use and improve our website, communications, and services.
• Deliver, measure, and improve advertising, subject to applicable law and your choices.
• Prevent fraud, abuse, unauthorized access, and other security incidents.
• Maintain consent, preference, suppression, and privacy-request records.
• Comply with legal obligations, resolve disputes, and establish, exercise, or defend legal claims.

Where applicable law requires consent for a particular use, we obtain that consent before engaging in the use.

4. How We Disclose Information

A. Operational Providers

We disclose information to providers as needed to operate our business and deliver the services you request.

These providers include:

We disclose only the information relevant to the provider’s function. Not every provider receives every category of information.

Some providers may also process information for their own purposes, such as fraud prevention, security, legal compliance, or account administration, under their own terms and privacy notices.

B. Advertising, Analytics, and Embedded Content Providers

We use providers such as Google, Meta, GroundTruth, and YouTube for analytics, advertising, conversion measurement, and embedded content.

Depending on the feature and your choices, these providers may receive online identifiers, device and browser information, website interactions, conversion events, and contact information used through approved matching features.

Some advertising providers may use information for their own purposes under their privacy policies. Section 5 explains these practices and available choices.

C. Product-Support Routing

If your inquiry concerns Auroracore, TradesmenAi Pro, Bizometry, or another separately operated product, we forward your inquiry and associated contact information to the relevant product-support team.

Forwarding does not necessarily delete the original submission from company systems. Company-side copies are handled under the retention provisions in Section 8.

D. Legal, Security, and Professional Purposes

We may disclose information where reasonably necessary to:

• Comply with applicable law, legal process, or lawful government requests.
• Protect people, systems, property, and legal rights.
• Investigate suspected fraud, abuse, or security incidents.
• Obtain legal, accounting, insurance, or other professional advice.
• Establish, exercise, or defend legal claims.

E. Business Transactions

Information may be disclosed in connection with a proposed or completed merger, financing, acquisition, restructuring, or transfer of business assets, subject to applicable confidentiality and legal requirements.

F. At Your Direction

We may disclose information when you direct us to do so or provide consent, where consent is required.

5. Cookies, Analytics, and Advertising

We use cookies and similar technologies for website functionality, security, preferences, analytics, advertising, and conversion measurement.

Our tools include Google Analytics, Google Tag Manager, Meta Pixel, advertising conversion features, embedded YouTube content, and the tawk.to widget.

Google Search Console also helps us understand our website’s appearance and performance in search results.

Targeted Advertising and Matching

Advertising technologies may recognize your browser or device across websites or services and help select or measure advertisements based on your activities.

We may upload contact information to advertising platforms or use matching and conversion features to connect website interactions or customer activity with advertising results, subject to applicable law and platform requirements.

We do not provide contact lists to referral or lead-exchange partners. However, disclosures to advertising platforms may constitute a “sale,” “sharing,” or processing for targeted advertising under some privacy laws, even when we do not receive money for the information.

GroundTruth Location-Based Advertising

We use GroundTruth to run location-based mobile advertising campaigns, including banner, video, and shoppable advertisements.

GroundTruth and its data sources may use device identifiers and location information to select audiences and deliver advertisements. Road To Rule does not receive prospects’ telephone numbers, precise location histories, or individual device identifiers merely because it purchases these campaigns.

GroundTruth is not used by Road To Rule to send promotional SMS messages under the practices described in this Policy.

Your Advertising Choices

To review or change available website tracking choices, use:

[INSERT THE EXACT PRIVACY-PREFERENCES LINK OR NAVIGATION INSTRUCTION]

You may also use the contact form or mailing address in Section 14 to submit a request concerning targeted advertising or disclosures that applicable law treats as a sale or sharing.

We process legally recognized opt-out preference signals where required by applicable law. Browser-based choices may apply only to the browser or device used. If you clear cookies, change browsers, or use another device, you may need to renew your selections.

Browser settings can limit or delete cookies, but they may not control every server-side disclosure or advertising use. Rejecting optional tracking does not prevent all advertisements; you may still see contextual or other non-personalized advertising.

6. AI-Assisted Support

Our tawk.to support chat uses an AI agent to answer questions and assist with support. You may request human assistance through the available support process.

We process the messages and information you submit to provide responses, route inquiries, and resolve support matters. The AI agent may use our website content and FAQs as reference material.

Do not enter sensitive personal information, confidential client records, passwords, or payment-card details into ordinary AI-support conversations.

AI responses may be inaccurate. Contact human support before relying on a response concerning an account, payment, contractual obligation, or important service decision.

Our consulting meetings, telephone calls, and video calls are not recorded, transcribed, or summarized using AI under the practices described in this Policy.

7. Email, Text Messages, and Calls

Email

We send inquiry responses, service communications, newsletters, and promotional emails.

You may unsubscribe from promotional emails using the unsubscribe mechanism in the message. You may continue receiving non-promotional communications necessary to administer an engagement, transaction, account, or legal obligation.

We retain limited suppression information to help honor your communication choices.

Service Text Messages

We use Twilio to send service-notification texts to paying clients, such as alerts about automation failures or workflow errors. These messages are not promotional SMS campaigns.

We obtain consent through the applicable service-signup or agreement process. Message frequency varies with service activity. Message and data rates may apply.

You may reply STOP to stop messages through the relevant messaging channel. You may contact us through Section 14 for help or to arrange another communication method. Disabling texts may prevent delivery of SMS service alerts.

Calls

We may make manually dialed follow-up calls concerning inquiries or service relationships. You may ask us not to make further marketing calls.

8. How Long We Retain Information

We use the following standard retention schedule for routine records in systems under our control. We retain information only as needed for the purposes described in this Policy, subject to applicable legal requirements and the exceptions below.

Information may be deleted earlier where no longer needed. A valid privacy request may also require earlier deletion.

Exceptions and Separate Records

We may retain specific information longer when reasonably necessary to:

• Comply with law, tax, accounting, or regulatory requirements.
• Preserve evidence under a legal hold.
• Resolve an active dispute or investigate a security incident.
• Establish, exercise, or defend legal claims.
• Maintain necessary consent or suppression evidence.
• Satisfy a documented contractual obligation, where permitted by law.

Closing an account does not automatically delete separately retained agreements, billing records, or other records subject to a justified retention requirement.

Backups and Provider Records

Deletion from active systems may not immediately remove information from restricted backups or disaster-recovery copies. Those copies expire or are handled under the applicable recovery and deletion procedures.

If a backup is restored, applicable deletion and suppression requirements must be reapplied.

Providers such as payment processors may retain information independently to meet their legal, security, or regulatory obligations.

Aggregated and Deidentified Information

We may retain aggregated or deidentified information for reporting and service improvement when it no longer reasonably identifies an individual or a device linked to an individual.

We maintain such information in deidentified form and do not attempt to reidentify it, except where permitted by applicable law to assess the effectiveness of deidentification or related safeguards.

9. Your Privacy Rights and Choices

Depending on your residence, the context of the information, and applicable law, you may have rights to:

• Confirm whether we process your personal information.
• Access personal information.
• Correct inaccurate information.
• Request deletion.
• Obtain a portable copy of eligible information.
• Opt out of targeted advertising.
• Opt out of disclosures legally classified as sale or sharing.
• Opt out of certain profiling used to make decisions producing legal or similarly significant effects.
• Withdraw consent where processing relies on consent.

Not every right applies to every person or record. For example, some state laws distinguish individual or household information from information processed in a business or employment context.

Submitting a Request

Use either method:

• Contact form: https://roadtorule.com/contact
• Postal mail: the address in Section 14.

Identify the right you wish to exercise and provide enough information for us to locate the relevant records. Do not send sensitive identity documents unless we specifically request a secure verification method.

You do not need to create an account or agree to marketing to submit a privacy request.

Verification and Authorized Agents

We may verify your identity and the scope of your request using information proportionate to the request and risk.

Authorized agents may submit requests where applicable law permits. We may request proof of authorization and, where permitted, verification of the individual’s identity.

Responses and Exceptions

We respond within the periods required by applicable law. We may explain an applicable extension, request necessary verification, or decline all or part of a request where legally permitted.

Requests are generally free. We charge a fee only where applicable law permits and provide any required explanation.

We do not unlawfully discriminate against individuals for exercising privacy rights. Some services cannot be provided without information necessary to deliver them.

Texas Requests and Appeals

Where the Texas Data Privacy and Security Act applies, we respond to authenticated requests without undue delay and within 45 days. We may extend that period once by an additional 45 days when reasonably necessary and will explain the extension within the initial period.

If we decline a request, you may appeal through the contact form or postal address in Section 14. Identify your original request and state that you are submitting a privacy appeal.

Where Texas law applies, we provide a written appeal decision within 60 days. If we deny the appeal, we provide information about submitting a complaint to the Texas Attorney General.

Information Held for a Business Client

If we hold information solely on a business client’s behalf, we may direct the request to that client and assist it as appropriate. This does not limit rights you may have under applicable law.

10. Information Security

We use reasonable administrative, technical, and organizational measures appropriate to the nature of the information and the risks involved.

No website, transmission method, or storage system can be guaranteed completely secure. Please avoid submitting unnecessary sensitive information and protect any client-account credentials.

If a security incident triggers notification duties, we provide notices as required by applicable law.

11. Children and Sensitive Information

The Road To Rule company website and services covered by this Policy are intended for adult business owners and authorized business representatives. They are not directed to children or teenagers.

We do not knowingly collect personal information from children under 13 through these company-site activities. If you believe a child has provided information, contact us so we can investigate and take appropriate action.

This Policy does not cover child-user features or specialized information collection within Auroracore or another separately operated product.

The company website does not request health, disability, diagnosis, student, or clinical information. Please do not include such information in ordinary inquiries or support messages.

12. Third-Party Services and Processing Locations

Our website contains links and embedded features provided by other services. Those services may collect information when you interact with them, subject to their own privacy notices.

We currently market and provide the services covered by this Policy to U.S. businesses. Our providers may process information in the United States and other locations where they operate.

Where applicable law requires safeguards for a particular transfer, we use the safeguards required for that transfer. Accessing the website does not, by itself, replace any legally required transfer mechanism or consent.

13. Changes to This Policy

We may update this Policy to reflect changes in our practices, services, or legal obligations.

We will post the revised Policy and update the “Last Updated” date. For material changes, we provide additional notice and obtain consent where required by applicable law.

A policy update does not eliminate rights or consent requirements that apply to information already collected.

14. Contact Us

For privacy questions, requests, or appeals:

Contact form: https://roadtorule.com/contact

Postal mail:

If the contact form is unavailable, please use postal mail.